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Events
Global push celebrates fan rituals in a big way
Devin Booker and Ronald get chummy
With Nike and Air Jordan, plus lots of local eateries
Treating each new model like a coveted release
With Honk Kong Ballet, BuzzBallz, Airalo and Nike x Palace
The opposite of AI is illogical humanity—and that’s great for advertising
Dig those limited-edition purple cookies
Nostalgic, futuristic and plugged into pop culture
With Jill Scott, England pride, Stonehenge and a skull
Two minutes with the Phoenix-born and N.Y.-raised fashion designer
Slowing the pace of life to soft-sell high-end jackets
But first, the director had to win over the tennis legend
Getting ideas off the ground quickly—and owning it
With Columbia Sportswear, Liquid Death, Jiffy Lube and Mountain Dew
Slowing the pace of life to soft-sell high-end jackets
Recent work helped patients feel seen and heard, and shed light on their diseases
With Elmo and Baby Cookie Monster
Even brands with genuine eco-credentials cannot escape the paradox at the heart of responsible commerce
Still, most folks would probably give it a try
Interwebs swoon as the social media star dances to a naughty ’90s hit on the beach
They must dig his rugged gear
Carrying strollers up subway stairs
LATEST FROM ADS OF THE WORLD
Applied Design
Two minutes with the Phoenix-born and N.Y.-raised fashion designer
Slowing the pace of life to soft-sell high-end jackets
Seeking experiences that feel real
Helping to bring visibility and access to underserved areas of health
Building the power and perception of community
Getting ideas off the ground quickly—and owning it
These days, you can’t buy your way in. You’ve got to earn it
Learning and embracing fresh perspectives flows both ways
The opposite of AI is illogical humanity—and that’s great for advertising
Seeking experiences that feel real
Recent work helped patients feel seen and heard, and shed light on their diseases
It’s much more than a game
Other big winners include Vaseline, AXA and Change the Ref
The audacious campaign skewering Trump’s Gulf of Mexico name change won 4 Grand Clios
Inside the powerful initiative from Digitas Health
