Newsletter
Events
Driven by artful AI, this Brazilian Valentine’s Day message cuts deep
This tech springs into action, apparently
With Pepsodent, SBS, Fernet Branca, Naranja X and Truly Hard Seltzer
Battling bias in the age of AI
‘Rip the Script’ rolls big as the tournament’s kick-off approaches
Can Safari get them off your back?
The power of simplification
Paramount wanted an ‘unapologetically inappropriate’ ad play
Marketing made the film a cultural event before its release
With ESPN, Lego, Liquid Death, Wealthsimple
Meet co-hosts Matt Kerbel and Hayley Clover
The ‘We’re Going’ gang as you’ve never seen them before
Some would say that’s not far from wrong
Battling bias in the age of AI
Slowing the pace of life to soft-sell high-end jackets
Recent work helped patients feel seen and heard, and shed light on their diseases
With Elmo and Baby Cookie Monster
Even brands with genuine eco-credentials cannot escape the paradox at the heart of responsible commerce
Still, most folks would probably give it a try
Interwebs swoon as the social media star dances to a naughty ’90s hit on the beach
They must dig his rugged gear
LATEST FROM ADS OF THE WORLD
Battling bias in the age of AI
Streetwear’s ascent offers a roadmap
Moving from concept to production without losing the original vision
The power of simplification
Marketing made the film a cultural event before its release
Pair-able wearables for World Cup watchers
His Youth 4 Youth initiative creates opportunities at scale and recently partnered with Nike
Outstanding work in pharma caught his attention before the category did
Meet co-hosts Matt Kerbel and Hayley Clover
Industry events offer huge stages. But insights can spring from personal interactions
The opposite of AI is illogical humanity—and that’s great for advertising
Seeking experiences that feel real
Recent work helped patients feel seen and heard, and shed light on their diseases
It’s much more than a game
Other big winners include Vaseline, AXA and Change the Ref
