by Leila Fataar
You cannot segment your way into a community
The brand seeks to play in broader hoops culture
No one was betting on this transformation
Celebrating style one wardrobe at a time
Today, brand identity is more than optics—it’s something you enter and feel
As integration accelerates, distribution and creative are one and the same
Featuring campaigns from Brazil, South Africa and Canada
‘Creators are increasingly becoming multi-platform storytellers’
Flexibility is great, but soundalikes can misfire
Stunning reversals from Droga5
Vasco da Gama deepens ties with its fans
Playful spots ask diners to ‘dip chicken—not mascots’
Wild humor and lots of surprises from Ogilvy in Singapore and Thailand
He cut Anthropic’s lauded Super Bowl campaign
Celebrating style one wardrobe at a time
They offer tips on what to say when a friend tells you they have the disorder
Can the org’s space-opera scenario make an impact on planet Earth?
Looking to the bigger world—not competitors—for inspo
A massive mix of human and synthetic strands. The thing’s 10 feet high!
Putting the org’s info on outgoing messages
Everyone buys ultra-sensual, extra-large condoms and hemorrhoid cream sooner or later. Don’t they?
As self-aware as she wants to be
LATEST FROM ADS OF THE WORLD
You cannot segment your way into a community
Today, brand identity is more than optics—it’s something you enter and feel
As integration accelerates, distribution and creative are one and the same
‘Creators are increasingly becoming multi-platform storytellers’
Flexibility is great, but soundalikes can misfire
Contribution > brand kinship > cultural relevance
He helped devise the trendsetting ‘Share a Coke’ campaign
Why pass up the chance for connection?
Two staffers reflect on the immersive experience
Clio Awards’ top-ranked talent share what people get wrong about working in creativity, PR and beyond
The Clio Awards debuts an initiative recognizing the individuals behind this year’s award-winning work across 5 regions and 7 disciplines
The podcast from the Clios goes behind the scenes with the brands shaping culture
The Clios’ new podcast goes behind the scenes with movers and shakers shaping the culture
by Luz Corona
The evening brought together global leaders and inspiring advocates in health and wellness
Inside Serviceplan’s Grand Clio-winning initiative
Omni and Second Nurture take 2 Grands apiece