Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at [email protected]!

Why some AI projects fall apart when creatives are brought in too late

With great bag comes great responsibility

Like most mascots, Liberty Mutual's new brand character might take years to catch on

5 lessons for turning a moment of global attention into lasting fan participation and community value

Can a freelance CD weave nostalgia into a spot for the price of a pizza delivery?

Nostalgia alone is not a reason to resurrect a platform

What Christopher Nolan's blockbuster teaches brands about building stories that outlive their creators

Will AI kill the craft star?

In this election cycle, success won't necessarily belong to marketers with huge budgets

People are craving experiences that let them breathe again

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