Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at [email protected]!

‘Earned It’ packs a powerful, timely punch

What 'Spider-Man: Brand New Day' can teach marketers about letting audiences see themselves in a brand

The campaign worked so well because the idea came directly from the story

The airline rides a rising trend for its 20th birthday

Why some AI projects fall apart when creatives are brought in too late

With great bag comes great responsibility

Like most mascots, Liberty Mutual's new brand character might take years to catch on

5 lessons for turning a moment of global attention into lasting fan participation and community value

Nostalgia alone is not a reason to resurrect a platform

What Christopher Nolan's blockbuster teaches brands about building stories that outlive their creators

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