Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Go Big or Go Home: How Gap Taps Into Culture, for the Holidays and Beyond
Advice to follow and pitfalls to avoid
by Ellen Utrecht
Inside the Most Grinchly Campaign of the Season
How Asda and Lucky Generals rolled green for the holidays
by Nick Bird and Lee Smith
This Funny Film Shows What Happens When an AI Voiceover Goes Ridiculously Wrong
'Vince' tells a (more or less) true story, not for the faint of heart
by Lindsay Eady
Why Make 1 Ad When You Can Make 50? Quality Meats Explains Its 'Dumb Idea'
Celebrating Mr. Submarine’s 50th birthday with local celebs, weird costumes, dodgy VFX and more
by Gordy Sang and Brian Siedband
AI's Magic Trick: How Creativity Became the Trojan Horse
The parlor games are over. Now, it's time for something a bit more serious
by David Palmer
Jimmy Fallon's On Brand Doesn't Do Creative Professionals Any Favors
Some industry pros might find the approach insulting
by Otis D. Gibson
Remote Work Won't Break Creativity. But a Lack of Leadership Will
Serendipitous interactions don't exclusively happen in office hallways
by Hugh Connelly
What Jimmy Fallon's On Brand Gets Right (and Wrong) About the Ad Biz
Though simplistic, it captures the industry's creative spark
by Sean Akaks
Gen Z Thinks Your Brand Strategy Is Obsolete. And They're Right
Putting the 'mirror generation' in sharper focus
by Jennifer Murtell
Is the Ad Industry Losing Its Focus on People?
These days, agencies act more like orchestrators of tech and creator access
by Rick Evans