There's a Colonoscopy Reminder Wherever You Look

Take Mekanism's work as a sign to schedule yours

But seriously, does everything you see resemble a human posterior? If so, it could be time to schedule a colonoscopy. 

Mekanism and Joint Venture worked on “Colonoscopy Reminder,” an OOH and trailer that serves as a reminder to schedule a procedure and support the documentary “André Is an Idiot.”

The film is a final testament from André Ricciardi, who documented his terminal battle with colon cancer. Ricciardi spent more than a decade at Mekanism. 

“This work is about turning a personal tragedy into a lifeline,” says Jason Harris, founder and CEO of Mekanism. “André was family, and his final wish was to be a loud, unmistakable wake-up call. As the movie does, we are honoring Andre by raising awareness about screening and getting a colonoscopy.”

A :30, set to “Everything Reminds Me of You,” presents everyday items that look like a**holes. These range from peppers, pumpkins and rocks to donuts and balloons. The ad ends with the line, “This has been a colonoscopy reminder.”

Wild postings throughout New York feature images from the film, along with a QR code that links to the doc’s website.

“We wanted to make the ‘unmentionable’ impossible to ignore,” adds Tommy Means, CCO at Mekanism. “Pairing a charming melody with everyday objects is cheeky, but it’s anchored in an urgent mission and a promise to a friend. This is a movement to bridge the gap between a difficult conversation and a life-saving decision.”

The full documentary premieres in NYC this week at the Film Forum. 

CREDITS
Joint Venture:
Jesse Patrone-Werdiger: VP Marketing & Distribution
Chris Lane: President, Distribution & Audience
Lee Einhorn: Creative Director

Mekanism:
Jason Harris: CEO
Carrie Lipper: President, East
Tommy Means: CCO
Ian Kovalik: CCO
Tom Lyons: Executive Design Director
Chris Spencer: Head of Production
Blake Jones: Executive Producer
Krystina King: Group Media Director
Kirby Brooks Todd: Head of Content & Creator Strategy
Olivia Gemmiti: Business Supervisor 
Amelia Swaggert: Director of Influencer Marketing
Valentina Ramirez: Content Creator 
Yenfu Chen: AI Creative Technology Lead
Victoria Valles: AI Content Creator
Davoud Kermaninejad: Senior Production Designer
Judy Ybarra: Director of Business Affairs

Production company: 
A24, Sandbox Films, Safehouse Pictures