Apple

Why Brand Mascots Are Hotter Than Ever
With FIFA, Nike, Apple, the Dulux doggo and more
by Shahnaz Mahmud
Meet Apple's New Brand Mascot, 'Lil Finder Guy'
Cute, and not without a certain charm
by Amanda Munilla
Cultural Relevance: Apple’s ‘Unhinged’ TikToks Are Weird by Design
The posts may look chaotic, but Apple has spent decades turning creative risk into marketing gold
by Leslie Richin
iPad Goalie Masks Return, This Time for Young People
NHL designers pull out all the stops
by David Gianatasio
Apple Users Find Their Work Rhythm With New MacBooks
More musically driven than most Apple ads, which is saying something
by Amy Corr
iPhone Says Everyone Can Fit in a Group Selfie
'Smart Group Selfies' are here
by Amy Corr
Apple Watch Pushes You to Outrun the Temptation of Your Cozy Bed, Recliner
Because New Year's resolutions don't usually last long
by Amy Corr
Here Are the Top Muse News Stories of 2025
Cadbury! iPhone! Coca-Cola! Xfinity! Freshpet!
by David Gianatasio