Musings
Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at [email protected]!

Will AI kill the craft star?
by
Larisa Kline
In this election cycle, success won't necessarily belong to marketers with huge budgets
People are craving experiences that let them breathe again
Craft and perspective aren’t the same thing
by
Ryan Booth
How an unconventional team can help unlock creativity
Which shoe giant made the biggest strides?
by
Vanessa Chin
Bold models and fresh energy can break through
Why the agency took a personal approach to crafting the campaign
Megan Thee Stallion’s ‘Hot Girl Swim’ is one of many ads woven into Season 8 of 'Love Island USA'
by
Hailey Allen
And why brands still get Latino culture wrong
by
Allen Perez









