World Cup

Pay Attention, Brands: The Future of Marketing Is Soccer
It's coming home for 2026
by Simon Yoxall
These Print Ads, Hit Thousands of Times by a Ball, Warn of Soccer Concussions
U.K. charity finds a dynamic way to highlight a sobering statistic
by Amy Corr
Louis Vuitton's Messi/Ronaldo Ad Is Even More Brilliant Than It Looks
Nothing is left to chance in instantly iconic photo
by Tim Nudd
The Athletic's Emergency Hotline Offers Hope for World Cup Fans
Call for comfort, stats and commiseration
by David Gianatasio
Legends Past and Present Battle in Nike's Gleeful 2022 World Cup Ad
W+K Portland cooks up some weird science indeed
by Tim Nudd
Jon Hamm, as Santa, Preps for a Festive World Cup on Fox Sports
He's joined by Tom Brady, Mariah Carey and Ellie Kemper
by David Gianatasio
Soccer Cards Reveal the Human Tragedy Behind the 2022 World Cup
F&B memorializes workers who lost their lives in Qatar
by David Gianatasio