49ers George Kittle Rides a Talking Deer for Little Caesars

The hoofed beast questions its place in the universe—as well it should

Tom Brady and his giant goat can move the hell over. Sure, their schtick was impressive back in March for Dick’s Sporting Goods.

But it’s old news now that San Francisco 49ers tight end George Kittle’s in da house.

He just busted through a big ol’ window, riding an existentially-confused deer that questions its place in the grand scheme of things—and can’t get enough of Little Caesars pizza.

Just look at those hoofs! This is, like, the GOAT of gloriously stupid commercials! (Kittle’s past work for Little Caesars and DirecTV was doggone silly, too.)

Let’s enjoy a second slice:

I can feel my IQ dropping with each watch. My brain’s like warm, gooey mozzarella. (It’s always like that, actually.)

Arts & Sciences’ Adam Brodie and Dave Derewlany directed, with creative development by McKinney.

On set, making the deer come to life “was a blast,” agency GCD Jameson Rossi tells Muse. “Working with incredibly talented puppeteers, we were able to really make the deer as lifelike as we wanted. But maybe it was too much because George Kittle wanted to take him home.”

The team took special care with voice casting “so his personality could come across in every take and allow for the actors to play off him during production day,” Rossi recalls.

Tory Thompson gives a chill performance—topped with goofy angst and a taste for pepperoni.

Rossi adds: “This won’t be the last you’ll see of our new furry friend. Look for him throughout the NFL season and beyond.” (A reference to the deer, presumably. But that also sounds like George.)

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