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Let's Revisit Some of the Best Global Ads From 2024
Chicken Licken, O Boticário, Telstra, KFC and more
Scouring the archive for standout 2024 campaigns, the Ads of the World team assembled their favorite spots for your year-end enjoyment.
KFC Arabia, ‘Crunchin Cheese-Fried Chicken!’
Agency: TBWA\RAAD
This playful spot from Saudi Arabia teased audiences on social media for weeks before unveiling a collaboration between Colonel Sanders and Chester Cheetah. It was extra crunchy and mad cheesy for sure.
Chicken Licken, ‘Legs of Thunder Mgijimi’
Agency: Joe Public
South African runner Dave Mgijimi is so fast he once collected a gold medal while his competition were still racing around the track. Below, a son struggles to live up to his father’s legacy, and bringing home a huge chicken dinner certainly helps.
O Boticário, ‘Tempest’
Agency: AlmapBBDO
In this spot from Brazil, a raging storm parallels a heated argument between a mother and her teenage son. It’s dark, intense and masterfully realized.
Telstra, ‘This Is Footy Country’
Agency: The Monkeys
In this hilarious spot from Australia, the Emus get stranded before the big game, so club president Mick must ensure the squad doesn’t have to forfeit. A motley crew of locals he assembles for the match prove that this isn’t country footy—it’s footy country.
Canva, ‘Make It Unbelievable’
Agency: UltraSuperNew
An underling mocks his scary boss’ business proposal, unaware that he’s digging his own grave—literally. Japanese celebrities Takeshi Kitano and Gekidan Hitori star. (The duo later reunited for another insane spot set in feudal times.)
Pacific Wild, ‘Dear Canadian Open Net Salmon Farmers’
Agency: Maximum Effort
Led by William Shatner, proud Canadians set aside their usual polite personas to deliver a bold and unambiguous message to open-net salmon farmers: F**K OFF!
