Clio Health Second Deadline 25

Silly Songs From Texas Pete and Monday.com's Llamas

Stirring power ballads deliver the funny

Texas Pete launched a ballad that highlights the beloved mascot’s origin story, while Monday.com brings us singing llamas that’ll make you fall in love with onboarding via the platform. 

And if you’re wondering how these efforts are related, read the headline: Silly songs!

Let’s start with “The Tale of Texas Pete” from McKinney. The nearly 100-year-old mascot enters a room like the Kool-Aid Man—kicking walls, fences and doors down with his crimson feet. He leaves behind destruction and hot sauce.

Garner Foods hopes to expand the brand nationally with the campaign running across CTV, social media and in stores.

Separately, onboarding to a new work platform is akin to the movie Groundhog Day. You think you’ll do it once then wind up moving to another platform to learn. Not so for Monday.com, we’re told.

A campaign created in-house uses CGI singing llamas to position the brand as “The First Work Platform You’ll Love to Use.”

As an office collectively dreads the latest onboarding process, a purple llama takes center stage, singing “We Found Love” by Rihanna and Calvin Harris. The llamas soon multiply, entertaining employees:

The Clio Awards Final Deadline 25