Music
Co-promotions are a 2-way street
It's a brand-tastic take on 'Go Your Own Way'
It's all about building novel experiences to stoke fan engagement
Her chillest remake yet?
Stunning images have begun appearing worldwide
by
Amy Corr
Billy Idol! Paul Stanley! Gwen Stefani! AI agents, too!
Brands should amplify artists' messages, not overpower them
Tats, abs and so much more
Music marketing is moving back to creativity, storytelling and 'gut feelings'