Lifestyle

Creators
by Christine Champagne
How BodyByMark Built a Massive Social Following by Asking People About Their Workout Routines
A boffo brand born of curiosity
Health and Wellness
by David Gianatasio
There’s No Justification for Driving When You’re High, PSA Says
You’re just an accident waiting to happen
Worldviews
by Ads of the World
Dove’s ‘Real Beauty’ Puts a Chrome Extension in the Picture
Great work from South Africa, Thailand and Argentina
Fashion & Beauty
by Ellen Utrecht
Go Big or Go Home: How Gap Taps Into Culture, for the Holidays and Beyond
Advice to follow and pitfalls to avoid
by David Gianatasio
Billie Jean King, Amanda Nguyen and Other Luminaries ‘Give an e.l.f.’ in Global Initiative
The beauty brand takes a stand on social issues
by Christine Champagne
Why Everyone’s Singing ‘Maybe It’s Maybelline’ on Social Media
Can anyone top Miley’s version of the classic jingle?
by David Gianatasio
Skincare Brand The Ordinary Delivers a Dystopian Vision
‘The Periodic Fable’ puts a fresh face on beauty routines
by David Gianatasio
This Dutch Fashion Brand Made a Giant Ape Out of Denim
Sydney Sweeney must be jealous
by David Gianatasio
Is This the Most Artsy, Ethereal Retail Campaign of All Time?
Simons says ‘Dress Yourself’ in dreamy film by Scouts Honour
by Amy Corr
Trapped in Chaos? Good Thing You’re Wearing F&F Fashions by Tesco
BBH London and Director Alex Prager highlight the fall/winter collection
by Amy Corr
Depop Helps U.S. Shoppers Find Their Style
Meet your ‘Depopelganger,’ who shares your taste in fashion
Health & Wellness
by Shahnaz Mahmud
Anand R. Ramakrishnan of Artiligence on Blending Curiosity, Courage and Creativity
He explains how health marketing became his calling
by David Gianatasio
There’s No Justification for Driving When You’re High, PSA Says
You’re just an accident waiting to happen
by Amy Corr
Driver’s Licenses Go Up in Smoke in Road Safety Campaign
The consequences of drug-impaired driving in Denmark
by David Gianatasio
In Star-Studded PSA, a Winning Mindset Starts With Good Mental Health
Featuring A’ja Wilson, Francisco Lindor, Alex Bowman and many more
by Shahnaz Mahmud
Nonprofit Exec Naomi Downey on Working With Olivia Rodrigo and More
She once fronted a rock band
by David Gianatasio
Like Strange Stuff? Mando Deodorant Spreads It on Thick
Surreal sing-song stylings? Smells like a winner!
by David Gianatasio
Here’s the Most Rockin’ Blood Cancer PSA Ever
It’s got a wild ’80s puppet singing lead
by Shahnaz Mahmud
AREA 23’s Priscila Ramos de Sousa on Seeing Health and Pharma Through a Broader Lens
Wellness ads can be creative, funny and enticing
Cannabis
by Shahnaz Mahmud
Sharoz Makarechi of Substance and Plaid America Takes a Humanist Approach to Branding
Pushing for clean cannabis
by Shahnaz Mahmud
Tiffany Chin of Death Row Records on Building Businesses With Snoop
Staying nimble is key in the cannabis space
by Shahnaz Mahmud
On The Revel’s Lulu Tsui on Growing Up in a First-Gen Immigrant Family Supportive of Cannabis
Observing before speaking or acting is key
by Shahnaz Mahmud
Kris Karl of 3isFor: Cultivating Community and Vision in the Cannabis Space
Great work doesn’t require huge budgets
by Shahnaz Mahmud
Founder Vat Tann on Creating Cultural Moments Around Cannabis
Strategy, foresight and tight execution are ‘table stakes’
by Shahnaz Mahmud
Angela Cheng of Sunderstorm: Great Brands Don’t Sell, They Transport
On resilience and creativity as survival skills
by Shahnaz Mahmud
Jay Randolph Wright of Little Beach Harvest on Reading the Room 
And painting a vivid picture to clearly convey ideas
by Shahnaz Mahmud
Aaron Nosbisch of BRĒZ and Lucyd on Brand Vision
And hemp’s evolving legal landscape