Newsletter
Bodyform, McDonald's, Ford, Heineken and More Breakthrough Work From Europe
Our weekly review of continental delights
Why do girls still see blood in their pants and think they’re dying? That’s the question posed in Bodyform U.K.’s latest, “Never Just a Period.” Women’s health is a battlefield at the best of times. But this work feels especially timely, charged in equal measure with grief, comedy and a well-placed undercurrent of rage. Classical works of art and an orchestra punctuate the drama. Brought to you by AMV BBDO.
The Summer Games are a good time to whip out some fun cross-cultural work. Enter DDB Paris’ “Welcome as You Are” for McDonald’s, a twist on the brand’s longtime slogan “Come as You Are.” We watch a stream of tourists debark in France and use their own linguistic nicknames for McD’s to try locating one. Confusion ensues! In the end, a guy cuts through with the old standby, “Big Mac.” (Luckily he didn’t try that with a Quarter Pounder.)
Where do forgotten beers end up? Heineken’s poetically morose “Forgotten Beers” by LePub doesn’t answer that question. But against a warm rendition of Claude Debussy’s “Clair de Lune,” it makes the case for forgetting suds. Because what’s happening in the room is the reason for beer in the first place.
Inspired by the #PassengerPrincess craze on TikTok, W+K London’s creative studio Bodega created a Passenger Princess Kit for Ford. The limited-edition set, celebrating the Mustang Mach E with handsfree tech, includes shades, a keychain, multi-rings and more. It was created in collaboration with Beta Design Office and will be plugged by influencers including “soft babe” Nella Rose. On TikTok and Instagram, fans can win their own kits. It’s all very androids-meet-Lisa Frank.
It’s not all fun and games during the Olympics. For Czech NGO People In Need, VCCP Prague created “The Deadly Games,” which compares the suffering of various global populations to popular Olympic sports.
We’ll wrap with some viral Olympic fun. Gymnast Giorgia Villa, representing Italy, is an ambassador for parmesan cheese—no particular brand, just overall. On behalf of this relationship, there are photos of her hugging, flipping over and generally hyping cheese wheels. A perfect 10!
Olympic silver medalist and Italian gymnast Giorgia Villa is sponsored by parmesan cheese and takes many of her photos while posing with large wheels of cheese pic.twitter.com/klx8PEuFPN
— Women Posting W’s (@womenpostingws) July 31, 2024
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
