TikTok Asks for Remakes of Classic Skittles, Snickers and Old Spice Ads

The sight gags from many classic commercials would seem tailor-made for TikTok parodies. And now, to celebrate the one-year anniversary of TikTok For Business, the video platform is seeking remakes of three classic spots: Skittles “Touch,” Snickers “Game,” and Old Spice “The Man Your Man Could Smell Like.”

Here are the original spots, to refresh your memory:

TikTok worked with some of its well-known creators to launch the parodies, reimagining the iconic ad campaigns as TikToks. 

Check out those videos here:

Skittles ‘Touch’

Creator: @maddiwinter

Creator: @nickuhas

Snickers ‘Game’

Creator: @rosssmith

Old Spice ‘The Man Your Man Could Smell Like’

Creator: @munyachawawa

Creator: @niall.gray

The campaign, which is somewhat reminiscent of Google’s Project Re:Brief from almost a decade ago, is called Re:Make.

TikTok’s Creative Lab worked with both Mars Wrigley (which owns Skittles and Snickers) and Procter & Gamble (which owns Old Spice), as well as BBDO (creator of the 2010 Snickers spot with Betty White), on the Re:Make campaign.

See more parodies at the hashtag #tiktokremake.

“Staying true to our mission to inspire creativity and bring joy, Re:Make by TikTok aims to inspire and educate brands and creative agencies on how to unleash their creativity on the platform,” the platform said in a blog post.