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TikTok Asks for Remakes of Classic Skittles, Snickers and Old Spice Ads
Works with brands on Re:Make campaign
The sight gags from many classic commercials would seem tailor-made for TikTok parodies. And now, to celebrate the one-year anniversary of TikTok For Business, the video platform is seeking remakes of three classic spots: Skittles “Touch,” Snickers “Game,” and Old Spice “The Man Your Man Could Smell Like.”
Here are the original spots, to refresh your memory:
TikTok worked with some of its well-known creators to launch the parodies, reimagining the iconic ad campaigns as TikToks.
Check out those videos here:
Skittles ‘Touch’
Creator: @maddiwinter
@maddiwinter not me dissolving an entire building? #SKITTLEStouch #tiktokremake #ad
Creator: @nickuhas
@nickuhas This science experiment can give you the #SKITTLESTouch !! ???? #TikTokReMake #ad @skittles
Snickers ‘Game’
Creator: @rosssmith
@rosssmith You really shouldn’t hit the gym when you’re hungry @domitrick @snickersbar #SnickersPartner #BettyWhite #TikTokReMake
@snickersbar You’re off your game when you’re hungry @coldcutz20 @rosssmith #Snickers #TikTokReMake #Ad
Old Spice ‘The Man Your Man Could Smell Like’
Creator: @munyachawawa
@oldspiceuk What’s better than a man smelling of Old Spice! Ain’t that right @munyachawawa #fyp #OldSpiceCaptain #foryourpage
Creator: @niall.gray
@oldspiceuk @niall.gray shows us how to be an Old Spice man! #OldSpiceCaptain
The campaign, which is somewhat reminiscent of Google’s Project Re:Brief from almost a decade ago, is called Re:Make.
TikTok’s Creative Lab worked with both Mars Wrigley (which owns Skittles and Snickers) and Procter & Gamble (which owns Old Spice), as well as BBDO (creator of the 2010 Snickers spot with Betty White), on the Re:Make campaign.
See more parodies at the hashtag #tiktokremake.
“Staying true to our mission to inspire creativity and bring joy, Re:Make by TikTok aims to inspire and educate brands and creative agencies on how to unleash their creativity on the platform,” the platform said in a blog post.
