Old Spice

Plus Tiger Beer, Air New Zealand, Old Spice

Smells like an absurdist fantasy

There's a freaky new mascot, too

La La Anthony makes a splash

W+K, Fallon cook up a MEATing of the minds

W+K stages soggy return for '80s action star

Works with brands on Re:Make campaign
by
Tim Nudd

A playful acknowledgement of woman fans

You, too, can 'Smell Ready for Anything'