Yo Ho Ho! Lipton Ice Tea Parties With Pirates

Tiny Tim, of all peeps, provides the soundtrack

Who needs a bottle of rum when your galley’s stocked with Lipton Ice Tea?

Partying pirates set sail for silliness in the Pepsi Lipton brand’s latest work from Adam&EveDDB London and Riff Raff director David Wilson.

Campy antics abound, and a Tiny Tim track amuses/irritates more than most sea shanties.

You may have noticed the “Lipting” sensory signature—a raised tea-time pinky and sound cue developed with Chuck Studio.

“Creating a distinctive and repeatable new asset for the brand that goes beyond expected logo and category codes” was key, says A&E DDB partner and CD James Cooney. The ‘Lipting’ will be popping up everywhere.”

Sonic idents are all the rage these days. But if this campaign starts a Tiny Tim trend in commercials, we’re abandoning ship.

Speaking of trends, wacky pirates splashed around for Old Spice a few months back. And the Harry’s co-founders hit the high seas for nautical hijinks just yesterday.

“We decided to shoot out at sea and at one point had more than 20 small boats sailing around the main pirate ship to accommodate all the crew, wardrobe and production support,” recalls agency global business lead Flemming Lerche. “And the shark was a real shark prop, not CGI.”

Well, shiver me timbers! Arrgh! Yadda yadda. Pirates.