Bright Idea: Solar Energy Co. Leads Our 5 Ads of the Week

Plus: Folgers, In the Raw, Zip, Childhood Cancer Canada

Bestest: Zonneplan Lights It Up With Absurdity

A bear-like dad eats a tablecloth and curls up in the fetal position as a barefoot pitchman glides around on a hoverboard. How could this NOT be the week’s best ad? Pointed absurdity hypes affordable solar power. From Zonneplan and Ace Amsterdam.

And in no particular order…

Who Needs Pants? Sugar Brand Unzips Workplace Nudity

Naked people get a rise in the conference room every time. Just don’t tell HR. A superbly sophomoric approach from Broken Heart Love Affair and director Aaron Ruell.

So Many Wake-Up Songs From Folgers

Who wants a cup of perky, tuneful nostalgia? The “Best Part of Wakin’ Up” jingle mashes with snippets of morning-themed pop songs. BBH USA and Calmatic say rise and shine.

Zip Trusts You to Buy Now and Pay Later

Consumers trust themselves way more than banks. That sounds like a D’uh! insight—and it is. But Majority Agency’s jokey take on the theme is pure money.

Canadian Cancer Appeal Doesn’t Hold Back

The Garden lays it all on the line in this surprisingly stark yet ultimately hopeful outing for Childhood Cancer Canada.