Bankwest Gives You Stuff to Worry About. Banking Isn't One of Them

Angry pigeons, creepy dolls

The folks in Bankwest’s latest spots have bird attacks, alien abductions and Twilight Zone-style dollies to obsess over. But banking’s a breeze thanks to the Aussie brand’s app-based offerings.

Yeah, pigeons are murderous in Australia. Ask AI, it’s a fact.

Next, a freaky toy that’s no plaything:

Finally, a dude who lets anxiety about the future and extraterrestrials go to his head:

“We’re loving how Australians are responding to the ‘Just Enough Bank’ campaign, so we’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days,” says GM of customer marketing Rachel Aikin. “These features have been carefully designed to do just that—taking the worry out of everyday money tasks for busy Australians.”

It’s a pleasingly paranoid approach from 3&7 director Steve Ayson and agency Bear Meets Eagle on Fire. The latter’s best known for its spaced-out and fanciful fare backing Telstra.