Anthropic Leads Our Top 5 Ads of the Week

With Carl's Jr., McDonald's, Salomon and Bankwest

Bestie: Anthropic and Mother Win Super Clio for Best Ad in the Big Game

Anthropic’s Claude AI won’t waste your time by serving other brand’s ads—and here’s the ad to prove it. This :60 from Mother captures a cultural moment and winks at viewers with wry humor, driven by sharp social satire and on-point performances.

And in no particular order…

Carl’s Jr. Sends in the Paris Hilton AI Clones

The burger chain embraces generative tech, fusing past, present and perhaps the future in a campy tale of Paris. She’s scantily clad, ever multiplying and pays homage to her classic Carl’s work of yore.

McDonald’s ‘Horizontal Breakfast’ Has Legs (Even When Yours Feel Like Lead)

It’s all a matter of perspective as W+K positions McD’s breakfast offerings as the perfect fixer-uppers after wild nights of who-knows-what. C’mon party people, you’ve got to get vertical sometime.

Salomon Looks to the Future With AI Worldbuilding

The sneaker company asks: “Can you improve what doesn’t exist yet?” It proceeds to answer that question through a sci-fi tapestry of imagery and vibes. From BBDO Paris, this one feels oddly in step, as it were, with our fast-changing times.

Bankwest Eases Your Mind About Banking So You Can Worry About Everything Else

That creepy doll might murder you in your sleep. Then again, it might not. You’ll have extra time to fret now that banking issues won’t plague your mind. From Bear Meets Eagle on Fire.