Consultant Marissa DeVito on Musicians x Brands: It's Not Selling Out

It's one more showcase for your work

Marissa is a music industry veteran with experience across studios, major labels and the music-tech space. She has guided streaming and marketing strategies at Republic Records, Island, Def Jam and Motown. Additionally, she spent seven years at SoundCloud, eventually leading the music marketing and curation team. She launched her consultancy in 2024.

We spent two minutes with Marissa to learn more about her background, her creative inspirations and recent work she’s admired. 

Marissa, tell us …

Where you grew up, and where you live now. 

I grew up in Westchester, N.Y.,  and I currently live in Brooklyn. 

Your earliest musical memory. 

My dad playing guitar for me.

Your favorite bands/musicians today. 

Remi Wolf, Emei, Olivia Rodrigo, The Black Keys

One of your favorite projects you’ve ever worked on. 

Lorde 

A recent project you’re proud of. 

Very proud to be working for talent-discovery app Showcase, spotlighting developing artists.

One thing about how the music world is evolving that you’re excited about. 

The industry is getting more human and caring about the physical and mental health of artists and people behind the scenes.

Someone else’s work, in music or beyond, that you admired lately.

Nick Maiale, helping music industry humans. 

A book, movie, TV show or podcast you recently found inspiring.

The Mamas in Music Podcast. Nicole Barsalona is worth a listen.

An artist you admire outside the world of music.

The Sweet Feminist and Badass Cross Stitch, but if I have to pick one it’s Lindsay Degen (who also happens to be my sister-in-law).

Your favorite fictional character.

Currently Chilli, the mom from Bluey.

How musicians should approach working with brands. 

It’s not selling out, it’s getting paid for your work. However, remember to stay true to your OWN brand. 

How brands should approach working with musicians.

Brands need to appreciate the artist’s vision as well—and make sure it’s a good fit for everyone.  Authenticity is key. 

A mentor who helped you navigate the industry.

Caiaffa. I have worked with him at three jobs and he’s helped me navigate different types of people and situations with stellar, balanced advice. He is the most fantastic sounding board for life. 

What you’d be doing if you weren’t in the music business.

Working for a nonprofit helping people or animals and doing something on the side with my hands (baking, crafts … creating).