Andy Cohen and the Nerds Gummy Are 'Taste Buds' Now

Shaboozey must be jealous

“Work it, Gummy!” That’s the line of the Super Bowl so far—or not. Anyway, Andy Cohen encourages the Nerds Gummy Cluster to strut its red carpet stuff on a :30 from Digitas Chicago.

The Ferrara brand is using adland’s biggest stage to hype new candy sizes and flavors.

Are the Gummy and Shaboozey still BFFs? They seemed so tight last year.

“Listen, I know mega moments,” Cohen gushes in press materials. “I know when something is juicy. And Gummy’s transformation is both of those. They’re as satisfying as the best reality TV moment. This Big Game spot is going to be epic.”

Well, it’s colorful and enthusiastic, at any rate. Andy feels like a good fit for the brand. Both tend to trumpet their presence at high volume and turn up the silly to 11.

This marks Nerds’ third consecutive national SB appearance.