Telstra's Sublime Stop Motion Brings a Tiny Town to Life

That's some sweet eye candy

Who needs Hollywood celebs when you’ve got small pleasures in stop motion?

Last time out, Telstra delivered Steve Buscemi with a colossal cranium in a space opera. But the telco’s latest work scores through adorable animation and a simple message that opts for charm over complexity or star power.

It’s a tuneful tale featuring toy humans, schools, factories, vehicles and more.

They’re detailed but charmingly childlike—awesome plaything that kids (and kids at heart) could build fantasies around for hours on end.

Note how full-size hands enter the frames every now and then. That’s literally a nice touch, adding extra visual appeal.

“This campaign is a celebration of the power of imagination and collaboration at scale,” says Micah Walker, CCO at Bear Meets Eagle on Fire, which developed the work with +61, animator Johnny Kelly and Nexus Studios.

Along with the :30, elements including OOH, social and radio began dropping this week.