For Cass Bank, an Awkward Blind Date Turns Into Something So Much More
Our weekly roundup of international creativity
Below, we explore some great work that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.
Cass, ‘No Surprises, Just Certainty’
Agency: House 337
In this playful campaign, a woman nervously navigates a crowded restaurant in search of her blind date—only to realize he’s the last person she wanted to see in this situation. Who is her mysterious date and why does this encounter feel oddly familiar? And how does this tie into switching banks?
Smithwick’s, ‘Originals Find Originals’
Agency: Ringers
When Kozo Toyota, a Tokyo-based musician, first visited Ireland, he found pubs alive with the sounds of traditional music. He has returned nearly every year since for festivals and fleadhs. He’s a true original—and Ireland’s original ale thinks he’s worth celebrating.
Ebro Foods Belgium, ‘Bosto Poké Bowl Rice’
Agency: BubkaAgency
In this heartwarming spot, we follow an older man as he struggles with chopsticks. He endures teasing from his coworkers, watches “how-to” videos, studies diners at a Chinese restaurant and even takes advice from his server. All in a heartfelt effort to welcome a new family member from a faraway land with love.