Pepsi Unleashes Polar Bear in Super Bowl Taste Test vs. Coke

This could get beastly real fast

Move over, Coca-Cola polar bear. Pepsi’s putting a bruin of its own in the Big Game for a taste test vs. Coke. So … Grrrrr?

Coke’s bears have been around for more than 30 years. The Pepsi Challenge dates back to the 1970s.

Fast-forward to NBC’s Feb. 8 telecast, and fusing pop culture with brand nostalgia—to support Pepsi’s zero-sugar cola—feels like a smart move. Especially for a beverage already splashed across the consciousness of multiple generations.

This trailer dropped today:

Maybe the bear eats both cans and coughs out the Coke? We think he’ll make his mark for sure.

BBDO, PepsiCo Content Studio and A-list director Taika Waititi developed the commercial.