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For Mountain Dew's Big Game Spot, Singer Seal Portrays an Actual Seal

A tad too on the cold, slimy nose?

One of Super Bowl 59’s freakiest sights—singer Seal, morphed into a marine mammal—has arrived. Naturally, the human-pinniped hybrid belts out a brand-centric spoof of the artist’s ’90s mega-hit “Kiss From a Rose.”

Here’s an extended cut:

“Baby, I compare it to kiss from a lime, on the bay.
Ooh, the more I think of it, it’s strange I’m a seal, yeah.
My flippers can’t hold Mt Dew
It slips right on through, what a shame.
There is so much a seal can tell you,
So much he can say.
Dew remains, my power, my passion, my flame.”

Becky G co-stars in the loopy spot directed by Taika Waititi. Goodby Silverstein & Partners helped the PepsiCo brand with creative development.

Seal said his kids saw early edits of the and (fittingly) razzed him about the performance.

“They make fun of me,” he told Today.com. “They laugh, but I think inside they’re really proud.”

(Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.)

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