Manning Bros. Return in FanDuel's 2nd 'Kick of Destiny' Promo

W+K helps Eli and Peyton prep for Big Game challenge

Which brand will take home the 2025 Super Clio for the best Big Game commercial? We’ll find out on Feb. 10.

Sibling rivalry is strong in the Manning household, and Eli wants to follow his destiny to finally become a kicker. On Super Bowl Sunday, he and his brother Peyton—both former star QBs—will attempt to hit 25-yard field goals in FanDuel’s “Kick of Destiny 3.”

In the latest campaign promo below, Eli yells, “I’m 44 now… There’s nothing you can teach me!” Peyton counters: “I’m gonna teach, and you’re gonna learn.” 

“Peyton and Eli Manning are legends in the football world who have never faced off against each other during a Super Bowl,” says Andrew Sneyd, EVP of marketing at FanDuel. “The idea of them going head to head in a completely different type of competition felt perfect. Both are taking the kick seriously and are determined to beat their brother, so this will be a kick fans won’t want to miss.”

The live competition will take place during the Fox Super Bowl Pregame show. Two ads will run during the Super Bowl featuring “recap footage of the Mannings’ kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the $10 million in Bonus Bets,” Sneyd tells Muse.

Wieden+Kennedy is once again creating the Kick of Destiny campaign, with Omaha Productions providing digital and social content.