Affleck, Damon and Tom Brady Form a Dunkin' Boy Band
J.Lo's not their biggest fan
Ben Affleck, Tom Brady and Matt Damon look dope as hell in their Dunkin’ tracksuits.
The celebs formed a boy band, The DunKings, to hype iced coffee and munchkins in a wacky Big Game spot.
Jennifer Lopez and Fat Joe co-star in the fun :60. Artists Equity, which Affleck and Damon co-founded, developed the commercial, which Ben also directed. (Dunkin’ teased the storyline on the Grammys last week.)
They’re cool cats. Not as cool as these musical Meow Mix tabbies, but still.
“There’s no way to watch this campaign and its many outtakes, to try The DunKings Iced Coffee with the fun Munchkins Skewer, or to wear the pink and orange tracksuits without smiling. That’s the genuine, lighthearted connection we want people to feel when they think about Dunkin’,” says Jill McVicar Nelson, brand CMO.
“The DunKings” follows Ben’s popular “Drive Thru” outing for the chain in last year’s Big Game. More recently, he shared screen time for the brand with rapper Ice Spice.
Maybe she can give him some music tips. And pointers on choreography. But keep the rad garb, which goes on sale tomorrow at ShopDunkin.com.
CLICK HERE to watch all of this year’s Super Bowl commercials.