Robinhood Seeks Resonant Storytelling With Celebs

Ambition in life and finance share the same edge

Robinhood Banking’s latest ad campaign speaks to personal empowerment when making financial decisions. 

“Your Money, Your Move” seeks to position the fintech company as a “partner for those who want to do more, go further, and achieve greater control over their financial futures,” says a Robinhood spokesperson.

“The campaign reflects the brand’s continued evolution toward more human and emotionally resonant storytelling,” says the rep. “Each story in the series features a new voice whose drive mirrors that of our community, showing how ambition in life and finance share the same edge.”

Robinhood enlisted Olympic medalist and world champion fencer Miles Chamley-Watson, who helped to shape some of the campaign’s tone and visual language through his personal story of triumph and the individuality he expresses in his sport.

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The New York Liberty’s Jonquel Jones and comedian-entrepreneur Kareem Rahma are also featured, similarly representing “a distinct expression of ambition, individuality, and drive that aligns directly with the ‘Your Money, Your Move’ ethos,” the rep says.

“They illustrate the parallel at the heart of this campaign: people who set high standards for themselves and a platform designed for those who expect more. Their stories collectively broaden the campaign across sports and culture, reflecting communities driven by passion, focus, and self-defined success and proving that ambition can live inside anybody in any industry.”

Robinhood’s in-house creative team led the work in collaboration with Image Partnership. Directors Clara Cullen and Judith Veenendaal and photographer Max Farago worked on the social elements. D7 contributed to production on the paid-media side. 

This is Robinhood’s first social-led extension of a brand campaign connecting directly with consumers through creative partnerships.

The campaign runs through Q1 2026.