NBA's Anthony Edwards Is 'Anta Claus' Now

It's probably an Xmas ad

“‘Twas the night before Spritemas,
But feelin’ mad lame
‘Cause Santa was out with a high ankle sprain.
We needed a sub that was down for the cause.
Then into the game came our man Anta Claus.“

Would Clement Clark Moore approve of Sprite’s hoop-y remake of his 200-year-old rhyme? Um yeah, he’d be down with it!

Timberwolves star Anthony “Ant” Edwards—aka “Anta Claus”—headlines a :60 hyping Sprite’s Winter Spice Cranberry:

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Using chimneys as hoops was a nice touch. Coining the term “Spritemas” not so much.

“The authenticity and unapologetic audaciousness of how he shows up on and off the court—the refreshing reality of who he is—truly embodies what it means to ‘Obey Your Thirst,'” says A.P. Chaney, senior CD for sparkling flavors at Sprite parent Coca-Cola, of Edwards’ turn in the red suit “We always aspire to team up with talent on the tipping point of culture. In our effort to recruit a new generation of Sprite drinkers, we couldn’t have found a better partner.”

Edwards is all about Yuletide Ant-ics of late, having previously anchored Foot Locker’s Xmas foray.

Majority and WPP Open X developed the Sprite campaign.