Mavericks' Anthony Davis Named 'Head of CeraVe'

He's topping a haircare campaign

“My whole life, I could see something no one else could: people’s scalps. It made me aware of my own dandruff.”

Hey, Dallas Mavericks forward Anthony Davis, thanks for sharing! Your reward: the lead role in a CeraVe campaign.

The brand launched fresh ads today starring Davis, who delivers the haircare funny with a certain flaky style.

There’s a suitably head-banging SNL tie-in, too:

UCONN hipster Paige Bueckers and dancer Charli D’Amelio also feature in the push.

It’s no “Michael CeraVe.” But that Super Clio winner for best ad in the 2024 Big Game was one for the ages. “Head” nods in a similar direction, with pop-culture teases leading up to today’s reveal.

WPP Onefluence and Ogilvy PR helped develop the initiative.