Indy 500 Champ Josef Newgarden Delivers the Funny for Fox Sports

Complete with a Tom Brady cameo

Here are a few things we learn about IndyCar titan Josef Newgarden in a zippy new campaign from Fox Sports:

• He was “conceived to win races.”
• His fave cologne reeks of unleaded gasoline.
• He wrote a children’s book his kids despise
• Dude might have the greatest jawline in sports.
• Tom Brady’s jealous of his looks.

Fox Sports Marketing conceived the concept, working with Special Group U.S.

Biscuit Filmworks’ Jack Begert directed this :45, which hypes the network’s IndyCar coverage:

Way to get ahead with your gardening!

Steve Lewis, senior creative director for marketing at FS, describes Newgarden as ” the perfect poster boy for the sport,” given his charisma, self-deprecating style and achievements on the track.

“He’s clearly a savvy guy who isn’t afraid to poke fun at himself, even though he knows he’ll take some good-natured flak from the other drivers when he gets back to the paddock,” Lewis says.

Josef’s fellow IndyCar stars Pato O’Ward and Alex Palou will headline upcoming commercials in the series.