Super Noodles' First Ad in 7 Years is a Manic Musical Mess

But the end result is delicious!

An orchestra conductor cannot keep his craving for Batchelors Super Noodles a secret in the brand’s first ad in seven years. From McCann, the spot follows the wandering gaze of the conductor, who spotted a sound engineer prepping a pot of Super Noodles.

He rushes through an orchestral piece, as musicians try their best to keep up with his pace. Chaos ensues, but the conductor’s able to nab that pot of noodle goodness.

This marks the debut of the brand’s “Irresistibly Batchelors” platform.

“Our new ad brings to life those can’t-ignore cravings! It’s a joyful, flavor-filled reminder that when the craving hits, nothing beats the lip-smacking taste of Super Noodles, says Kate Yateman-Smith, marketing director at brand parent Premier Foods.

It was directed by Biscuit’s Damien Shatford, with sound design from String and Tins. The crew filmed in Budapest with a live orchestra.