Liquid Death Is All About Adult Diapers Now

Canned water kingpin collabs with Depends

Liquid Death x Depends. It’s a match made in … an apocalyptically vile lavatory.

“The scariest place at the show isn’t the mosh pit,” says the :60 below. Public restrooms are much worse, owing to “mile-long lines, slipping on piss, toilets filled with puke. What’s a music fan to do?”

The answer, we’re told, is LD’s Pit Diaper.

Rocking Depend Guards and retailing for $75, Pit Diapers are crafted from “cruelty-free Pleather” (aka plastic) and endorsed by heavy metal drummer Ben Koller.

So, mosh till you drop! Soil yourself! Ben’s cool with that:

“The target is really any fan of music,” Liquid Death VP of creative Andy Pearson tells Muse. “We’ve all been there, when you need to hit the bathroom, but you really don’t want to go.”

“Liquid Death is a huge part of the concert-going experience for so many people, since we’re the healthy alternative in so many venues,” Pearson says.

“But, we realized we had unintentionally created a problem, too. So, we set out to fix it with the Pit Diaper. We later found out that Swifties were doing a similar thing during the Eras Tour.”

“After we had the designs, we approached Depend about being the technology to power the whole thing, and they joined us.”

Appropriately enough, the team filmed its gratuitously grungy clip at an L.A. club called The Smell.

“The first shot at 5:30 a.m. was vomiting into a toilet,” Pearson says. “So we knew it was going to be a good day.”