Keke Palmer Headlines Google's 'Black-Owned Friday'

Now in its fourth year, Google’s latest Black-Owned Friday campaign stars Keke Palmer in a 3:25 video that remakes the ’90s Crystal Waters hit “100% Pure Love” into the anthem, “Black-Owned Friday (100% Supporting).”

More than two dozen Black-owned businesses and brands from Brooklyn, Houston, Oakland, Detroit, Chicago, Portland and Los Angeles are highlighted. They include from a coffee shop, clothing store, dental practice, vegan restaurant, dance studio, veterinarian, roller rink, laundromat, flower shop and beauty salon.

Directed by Andre Muir, viewers follow Palmer on Black-Owned Friday, as she makes it a point to support Black-owned establishments. The music video also features simple instructions on ways that anyone can use Google to search for Black-owned businesses.

Stay tuned for a cameo from Waters, a list of businesses, and viewers can shop through the video itself here.

Previous Google Black-Owned Friday iterations starred Ludacris, T-Pain and Normani.