Boy Band Legends Drop Track Celebrating Dunkin' Iced Coffee

A.J. McLean from Backstreet Boys and Joey Fatone of NSYNC reinvent themselves as Boy Branders–heh!—headlining a 5-song Spotify EP for Dunkin’ that also features Peyton Mackenzie and August Roads.

Now, A.J. and Joey are the Iced Boys. The track’s called “Iced Like My Coffee.”

Is it the song of the summer? Well…

…something has to be.

Per Dunkin’, “The Iced EP kicks off a full summer of projects and surprises, including an exclusive menu from chef Nick DiGiovanni, a gaming experience with Twitch streamer SypherPK, and an exclusive Dunkin’ merch line with Ambush designer Yoon Ahn.”

The work slots into the “Dunkin’Terns” campaign, which leverages celebrities and memes in sharable fashion, designed to generate cross-generational appeal and drive media coverage.

Much like Pop-Tarts, Dunkin’s a legacy brand working hard to boost its cultural cred.

Such efforts, many based around music, have largely succeeded. With Ben Affleck’s Artists Equity calling the tune, Dunkin’s scored on the Super Bowl and aligned itself with contemporary faves like Ice Spice.