Time Is Funny With This Liquid Death Clock

The canned water brand gets tightly wound

Call it a stalking stuffer.

Liquid Death’s latest collaboration with watch-maker Nixon features axe-shaped hands and a melting skull.

Death Clock IV sells for $225. True to its name, the item’s available for a limited time.

This sleek black-and-gold merch targets corporate types and social climbers because “watches are a status symbol and a flex,” brand VP of creative Andy Pearson tells Muse. “Each year, we’ve focused on a different theme: selling your soul, luxury, possession—and this year, success.”

In true LD style, the promo vid’s a hoot. Death Clock IV, we’re told, is “into murders and executions mostly.” What’s more: “If you don’t get one, you’ll never fit in.”

That last line encapsulates the dark, greedy spirit of advertising since the profession began. Well played!

We want it! We want it!

But … “Slowvember” cautions us to shop wisely this holiday season.

Sorry, Death Clock. Maybe next time.