This 'Friend Edition' of EA Video Game Split Fiction Includes a Human Pal to Play With

There's a stunt planned, so stay tuned

Better poke a few more air holes in that shipping crate!

Split Fiction, a new PS5 sci-fi adventure title from Hazelight Studios, promises an unboxing like no other. Published by EA, the game comes with a flesh-and-blood human, so you’ll have a buddy to play with.

Naturally, this isn’t true for every shipment. Though there’s an IRL stunt planned for the near future.

Until then, we can savor Mother London’s advert that shows a nerdy dude emerge from a huge game box:

Press materials include commentary from Greg, the crated player: “I’m honored to be the first ever real-life friend to come with a game. It was a little scary, but it’s roomier and comfier than it looks. I’m excited to travel the world and make a new friend. I’ve got snacks to share and high fives to hand out as soon as I’m unboxed.”

We might all be joining him soon. The gig economy’s a wonderful thing.

The campaign hypes a “friends pass” that lets you buy the game and invite folks to play for free online across various platforms. It’s a memorable approach that captures the spirit of Split Fiction’s fantasy stylings.

Torbjörn Edwall directed through production company Artistry, with Daniel Hargot serving as producer.