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Dirty Brotein: George Kittle Gets Pumped With Mug Root Beer
Zinging the proteinmaxx culture
Brotein. Is that George Kittle’s secret for luxurious locks? He can’t get enough of the stuff in the :60 below from Mug Root Beer.
Let’s watch the 49ers tight end hype a special offer featuring Mug and vanilla protein shakes:
“Every shot, every sound effect, was meant to capture the over top creative and lean into the ridiculous, delicious simplicity of mixing Mug Zero Sugar with protein,” VP of marketing Michael Smith tells Muse.
“As someone who has been a die-hard Mug fan and has first-hand experience balancing big personality and a demanding workout, George Kittle was our first choice for the campaign. He fully embraced the humor and tone of the creative with his signature energy and excitement, and even opened his personal gym for the shoot.”
It’s super silly. So, it’s in sync with buzzy trends like “gainz hacks,” “dirty protein” and “maxxing” this and that.
The push includes a $24.99 limited-edition Brotein Bundle with a Mug Zero and vanilla shake, plus a shaker, gym bag and more goodies.
VaynerMedia led creative development. John Marsico and Ben McManus, aka Varsity, directed via Stept.
Funny fitness instructor Cole Jernstedt gets in on the action, too:
