Star Gamers Do Battle for Lenovo and Intel

Medieval amusement from Tommyinnit, EYstreem, Leenda Dong

Throne room or dungeon? Nerdy yet personable gamers, which one will it be?

Tommyinnit and EYstreem—with a combined 25 million worldwide subscribers on Youtube—engage in a Medieval quest to tout Lenovo’s Legion 7i laptops powered by Intel processors.

Now, I wanted a dragon to show up at some point in the 3-minute spot below. Alas, that concept apparently didn’t fly.

Regardless, the two combatants—plus host Leenda Dong—deliver perky performances well worth watching.

Thornbury Castle in Bristol, England., adds considerable grandeur and charm to the production.

A virtual product demo saw Tommy and EY leading their followers for gameplay inside a pixelated version of historic structure.

Alas, the loser didn’t get shipped to some fan’s basement in a crate. We expect that next time. And a dragon. Obey our royal decree, campaign creator Portal A!

And give us some deets on Thornbury, why don’t cha?

“Every element was designed to create a fully immersive experience for our creators,” agency ECD and cofounder Kai Hasson tells Muse. “Our goal was to create an environment where the guys could step into an atmospheric world and tell their own stories, free from the typical constraints of a traditional shoot.”

“To enhance the experience, the entire production crew, ourselves included, wore medieval tunics on set, fully embracing the world we were building. The result was a joyful atmosphere during that carried over into the content itself.”

Jackson Adams from Portal A directed.