Severance Tie-In Stars Jake From State Farm

Weaning young adults off their parents' policies

The world of Severance on Apple TV+ feels surreal, satirical and satisfyingly strange.

The “Jake From State Farm” universe features a nerd who hawks insurance.

When these continuums collide, can the space-time fabric survive?

Spoiler: Oh yes. As we learn in this :60 from Highdive, helmed by Severance director and executive producer Ben Stiller, with series star Adam Scott appearing in character:

The approach succeeds by keeping things simple, matching the show’s minimalist corporate aesthetic with the brand message. You can never leave Severance … or stop paying premiums IRL. Each is a nightmare unto itself.

The commercial—designed to reach young adults severing from their parent’s insurance policies—was delayed a month owing to the L.A. wildfires. Citing a desire to focus on customers during the tragedy, the client also pulled a spot from Super Bowl 59.

Severance made headlines last month, hyping new episodes through a high-profile and widely praised activation in NYC’s Grand Central Station featuring the show’s cast members.