Picky Eaters and Matty Matheson Put Toast's Platform to the Test

What even is a 'level 5' vegan?

The next time you think you’re a picky eater, watch this video from Toast for comparison. “One of Those Nights” was filmed at NYC hotspot Marea in November and put the restaurant-management platform to the test.

The pickiest of eaters—and Matty Matheson of The Bear—gathered under one roof and placed dinner orders with the strangest requests. Requesting dessert for starters was among the tamest requests. What’s “the sexiest meat?” Or a “level 5” vegan? One diner won’t eat any item shaped like a circle. Stressful, sure. Yet everything ran smoothly, with help from Toast. 

“We held an open casting call for people that are proud to be picky. We wanted to show real stories of people that know they can be difficult at times,” says Justin Galvin, SVP, group creative director at Arnold. “The most challenging aspect of the entire shoot belonged to our director, Sam Cadman. He had to orchestrate eight different cameras and 36 different mics while having direct communication with each diner to control the cadence of the evening, optimize the conversations and keep the stunt a secret.”

The vid, running on YouTube, Meta and TikTok, is part of tToast’s “It’s the Little Things” initiative. Launching later this year is a video series with chef and creator Sophia Roe.

“Matty felt like a great fit from the beginning. He’s a famous chef and he owns restaurants that run on Toast,” adds Sam Mullins, Arnold’s SVP, group creative director. “Plus he’s got a playful personality and he loves to eat great food. We also heard he was on a famous show or something.”

CREDITS
CMO – Kelly Sennatt Esten
SVP, Revenue, Brand & International Marketing – Robert Hale
Senior Director, Brand & Creative – Jon Reil
Senior Director, Demand Marketing – Margot Koehler
Sr. Creative Project Manager – Isabella DeVincenzo
Senior Manager, Campaigns – Bradley Applegate
Product Marketing Lead – Emily Nichols
Solutions Engineer Manager – Danielle Poland
Director of Acquisition Marketing – Blake Nelson
Senior Manager, Acquisition Marketing – Meaghan Via
Executive Creative Director – Sean McBride
Group Creative Director – Justin Galvin
Group Creative Director – Sam Mullins
Creative Director – Jude Senese
Creative Director – Lawson Clarke
Head of Production – Paul Shannon
Executive Producer – Patrick Driscoll
Chief Client Officer – Vallerie Bettini
Marketing Director – Sophia Abdo
Head of Comms Strategy – Bre Rossetti
Strategy Director – Brittany Applegate
Project Manager – Graydon Wood
Head of Business Affairs – Lisa Belden Colucci
Director of Business Affairs – Elyssa Ahern
Business Affairs Manager – Carolan Kelly

Production Company: Hey Wonderful
Director: Sam Cadman
Managing Partner/Executive Producer: Michael Di Girolamo
Partner/Executive Producer: Sarah McMurray
Producer: Tony McGarry
DP: Matthew Wolfe

Editorial: Cosmo Street Editorial
Editor: Tom Scherma
Assistant Editor: Josh Berger
Edit Producer: Colby Eaton
Heads of Production: Anne Lai and Luiza Naritomi
Executive Producer: Maura Woodward 

Color/Telecine: Assembly Post
Colorist: Phil Choe
Producer: Lucy Gatanis

VFX Studio: Brickyard VFX
VFX Compositing & Motion Graphics: Sean McLean, Brody McLean, Jacob Hearl, Jordan Maue
Head of Production: Ellen Schmitt
Producer: Maggie Flatley

Audio Post/Mixing: Sound Lounge
Mixer: Steve “Major” Giammaria
Executive Producer: Dana Villarreal

Music: Singing Serpent Music
Creative Director:  Jon Spencer
Executive Producer:  Dennis Culp
Associate Producer:  Beks Johnson
Managing Director:  Glen Galloway
Composer:  Kari Steinert