mOcean's Michael McIntyre on Cutting Trailers for Indies Versus Blockbusters

Los Angeles creative agency mOcean excels at all range of movie marketing, from blockbuster films to smaller, more artful efforts. A glance at its 24 finalists on this year’s Clio Entertainment shortlist shows the diversity of its efforts, from Deadpool 2 to Luca Guadagnino’s Suspiria. 

mOcean president Michael McIntyre sat down with Muse at Clio Entertainment judging to talk about, among other things, marketing indies versus blockbusters—and whether it’s easier to cut a trailer from a good movie. 

He also touches on the biggest challenge facing film and TV marketers today. Check out our conversation below.