Let's Watch Kim Kardashian Order Skims via DoorDash

The combo we never knew we needed?

“My nipple bra just arrived!”

That might be adland’s line of the week, delivered with glee by Kim Kardashian (who else?) in a clip from OBB Bolded and director Daniel Sachon.

For this ad-within-an ad, Kim plays herself (who else?), hyping the availability of her Skims shapewear through DoorDash.

On a commercial set, Kim feels something’s just not right. Naturally, she orders Skims via DD to quickly get the shoot back on track.

The spot’s 1:10 run-time is half over before we get the requisite cleavage gag. We’d call that ample … restraint. (UPDATE Energy Drink couldn’t wait 15 seconds when Kim hyped the beverage over the summer.)

“The creative for this campaign came from an experience we had working with Kim in the past, where we stopped a shot mid-take for her to go grab the Skims she wanted in order to enhance her look,” OBB cd Leonor Castro tells Muse.

“We took this authentic moment and were able to build the entire DoorDash x Skims campaign around it,” adds Simone Spira, also an agency CD. “Kim is always such a professional, even fresh off the plane from Asia.”

Ms. K’s entering William Shatner territory as one of those celebs we never tire of seeing in ads. Kim’s instantly recognizable to several generations of consumers and demands attention on screen. She effortlessly clowns herself and she’s always the boss. To flog a tired metaphor: It’s the perfect fit.

Related: Kim Kardashian Plays a ‘Fairy Butt Mother’ for Her Skims Shapewear Brand