Skims' Ultimate Pierced Nipple Bra Heats Up the Night

Because sex always always ALWAYS sells

A young woman wearing a Skims Ultimate Pierced Nipple Bra walks into a bar.

That’s about all there is to this commercial from Kim Kardashian’s fashion brand. Most would say it doesn’t need anything else.

NSFW? That probably depends on where you work.

Ah, Skims—so unsubtly self-aware. It’s as if some Fairy Butt Mother named Kim—who’s been piercing the interwebs of late—made all those patrons’ secret wishes come true.

The bra retails for $74 starting Thursday, and features “built-in raised nipple detail and removable nylon-coated nipple piercing.”

Carolina Marie Robertson stars in the ad. Mick Kelleher directed.