Kristen Wiig and a Magic Cow Make a Dunkin' Run

SNL alum intros coffee-milk latte

Dunkin’s introducing a coffee-milk latte. That’s an espresso confection made with whole milk and coffee extract.

So, naturally, Kristen Wiig dons silly costumes (and wigs!) in a self-referential test-kitchen skit.

Does a magical mini-cow make an appearance? Moooo!

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WIIG: All we need now is a famous person to explain what the Dunkalatte is. I’ve got someone in mind. She’s very attractive—for comedy. She’s available!

DUNIN’ FLUNKY: I bet she is.

Ha! Wiig’s caffeinated kookiness feels bang on target.

Brandon Pierce and Ben Affleck directed through the latter’s Artists Equity. That shop’s done lots of culturally attuned Dunkin’ ads of late. Highlights include this tracksuit boy band and a guest shot with rapper Ice Spice.

“We made it our mission to make everything about the Dunkalatte as ‘Dunkin” as possible,” says CMO Jill McVicar Nelson. “With Kristen Wiig’s humor and playful energy, she was the perfect partner to help bring that vision to life and keep our guests laughing.”

Limited-edition merch drops today. You can buy beanies, hoodies and sweatpants.

Are there $22 cow plushies? Moooo!