Jon Hamm's All About Convenience for SkipTheDishes

Don Draper delivers the funny

Jon Hamm named his dog “Jon Hamm’s Dog.” Arf!

The Mad Man icon gleefully goofs on his celebrity status, refusing to be even slightly “inconvenienced” as he touts Canadian online delivery service SkipTheDishes.

Courage and O Positive director David Shane developed the campaign, with Hamm slaying various funny set-ups and urging viewers to “Skip it!” at every turn.

The pitch, of course, is that SkipTheDishes—rebranding here as simply “Skip”—can make life easier in so many ways.

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Hamm’s so deliciously self-aware and smarmy. Peggy would be proud.

One highlight for the team arrived before shooting began.

“During a call with Jon, he mentioned that the concept of ‘Shoulda Skipped It’ was ‘a smart idea,'” Courage co-CCO Joel Holtby tells Muse. “And hearing that, I mean, that was a pretty fun moment,” with praise from Don Draper—surely the most famous fictional creative exec of all time—making their day.

From a business standpoint, the push seeks to broaden Skip’s exposure beyond food deliveries. It will run through year’s end online and in cinemas across Toronto and Calgary.

“This collaboration will amplify our mission and give us the creative edge we need to stand out in a crowded market,” says Skip VP, marketing Rachel MacAdam. “As consumers increasingly seek convenience, we’re excited to re-establish our presence with bold ideas that truly resonate.”

Hamm joins fellow TV vets David Hasselhoff and Frankie Muniz in recent campaigns that fuse nostalgia and prime-time comedy chops to enhance brand appeal.