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CALM, ITV, Lego and More Great Ads From Europe
From a whimsical museum to Cat King Elvis
For the vivo x100 smartphone in China, Final Frontier in Berlin gives us “Cat King,” the third installment in a series. This one features an elderly cat couple that get nosebleed seats at a cat Elvis concert. The vivo x100 arrives Newton-Apple-style to save the night. The film was released for the so-called “520 festival,” described as a kind of unofficial Valentine’s Day in China because 520 in Chinese sounds like “I love you.” If you like felines, you’ll love this.
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In response to the question, “What would an art museum look like through the eyes of a child?” (per Adweek), The Lego Agency and Exposure have created a superpower-themed immersive installation at the Gaîté Lyrique in Paris. Kids can interact with spaces designed by artists and build versions of their own, wandering through a literal Forest of Wishes or designing their guardian entities.
Suicide is the leading cause of death for people between 15 and 34 in the U.K. For World Suicide Prevention Day, adam&eveDDB continues its work with Campaign Against Living Miserably (CALM) and ITV to launch “Missed Birthdays.” This includes an installation of thousands of birthday balloons, each representing the age of a young person who didn’t get there. The work also includes a “Calm Care” online resource kit to help adults discuss suicide with young people.
“What do I wear?” W+K Amsterdam adapts this question to its new work for Zalando, featuring a bunch of people in a subway wondering the same thing, for their own secret reasons, while finding the answers inevitably on the e-commerce app:
It’s cute, nicely synchronized work. But while watching, we can’t help thinking about a statistic that keeps getting bandied about the socials: We already have enough clothes on the planet to outfit the next six generations. Perhaps with this in mind, eBay just hosted the first-ever pre-loved fashion show at London Fashion Week. It’s a great revival of relevance for the brand, whose dominance here has been overtaken by the likes of Vinted, Vestiaire Collective, TheRealReal and FashionPhile. Second-hand isn’t just the past; it’s the future.
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
