McDonald's in the U.K. and Ireland Invites Everyone to 'Order Like Stormzy'
Everyone has their go-to McD's order
Rapper Stormzy has teamed up with McDonald’s to launch his signature meal—9 McNuggets, fries, Sprite, an Oreo McFlurry and BBQ sauce. Residents in the U.K. and the Republic of Ireland are invited to “Order Like Stormzy” through video, social and OOH components.
A two-minute film from Leo Burnett and Prettybird director Paul Hunter shows Stormzy ordering his meal. Soon, everyone craving nuggs far and wide sounds exactly like the rapper.
And there’s a final twist at the end… with beloved actress Alison Steadman.
“Everyone has their ‘go-to’ order at Maccies. Everyone. And who better to bring that thought to life than one of the most iconic faces, and voices, in British culture—Stormzy,” note James Millers and Andrew Long, ECDs at Leo Burnett U.K. “This campaign celebrates a massive collaboration between two icons as we invite the nation to get in on his nine Nuggs and Fries and ‘Order Like Stormzy.'”
There’s also OOH ads celebrating Stormzy’s order and limited-edition merchandise—including branded tumblers, pin badges, and posters—available through the app for MyMcDonald’s Rewards customers.