Jolly Credit Cards Ride the Bus for ORCA

And a whale named Boop takes the wheel

When credit cards dance around and high-five, can a day of happy spending be far behind? Such shenanigans abound in the :60 below. Animated Visas, Discovers, Mastercards and their smart-phone pal ride a bus driven by Boop the whale.

It’s playful stuff to say the least, developed by Copacino Fujikado and Laundry for ORCA. That’s a regional transit payment system serving the Puget Sound region of Washington State. The work specifically touts tap-to-pay functionality.

Actually, Boop’s an orca. That’s a killer whale. Maybe they should walk downtown instead. (Kidding, of course. For a marine mammal, he’s a darn good driver.)

“When we started thinking about tap-to-pay, we loved the idea that credit cards were being invited to the transit party too,” agency ECD Vince Soliven tells Muse. “Animation let us imagine what those cards might feel like when they finally get to ride. It turned a payment feature into a story about belonging.”

“The goal is simple: make riders aware that paying for transit just got a lot easier. With tap-to-pay, the card already in your wallet can now get you on the bus, train or ferry. Our job was to turn that utility into something people notice and feel excited to try.”

Indeed, the approach should connect with consumers and feels apt for a push touting enhanced accessibility.

Along with the hero film, additional videos plus OOH, transit placements and digital elements will run through June.