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'Hold My Beer.' Charlize Theron Kicks Ass in Bud's Oscars Ad for Reserve Copper Lager

Actress goes anti-Dior in new :60

Those who felt that Charlize Theron walking naked out of a pool for Dior wasn’t the ideal image of female empowerment might find comfort in Budweiser’s Oscars spot, which is quite un-Dior-like in its portrayal of the Oscar winner. 

The 60-second ad, created by Vayner Media, rolled out online Tuesday. It shows Theron, 43, sitting quietly alone at a low-key bar—when she suddenly hears some macho yelling from a dude at the pool table. 

Her competitive side having been tweaked, she strolls over—Reserve Copper Lager in hand—to take care of business. “Hold my beer,” she tells a bystander, before thinking better of it and hanging on to the brew. 

She puts Run-D.M.C’s “Tricky” on the jukebox and proceeds to kick ass at pool, darts, boxing and arm wrestling—doing much of it one-handed, as she won’t give up her precious Bud. 

Video Reference
Budweiser Reserve Copper Lager feat. Charlize Theron | Oscars 2019

The vision is probably as clichéd, in its own way, as Dior—but at least it’s fun and doesn’t have the fashion film’s weird golden-goddess baggage. It also fits better with Theron’s kick-ass on-screen characters, particularly lately, in films like Mad Max: Fury Road, The Fate of the Furious and Atomic Blonde. 

Bud’s limited-edition Reserve Copper Lager, co-branded with Jim Beam (on whose bourbon barrel staves it is aged), launched last August. The Theron spot was considered for a spot on the Super Bowl, AdAge reports, but was held for the Oscars viewers, who may be more likely to consider premium brands. 

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