Newsletter
Actors from Past Ads Announce Burger King's Reopening in France
Like us, they too have forsaken pants
After two months on strict, hall-pass-required lockdown, France is instituting a progressive loosening of safety measures today.
This won’t quickly change much for people who’ve been able to work from home. But it does loosen the reins on businesses. Thus, with help from Buzzman, Burger King has released “Confined Comedians,” which announces the imminent reopening of drive-through and delivery services, using recycled actors from past ads, who filmed all their parts at home.
If you need a break from maddening puzzles, play a variant of Where’s Waldo? that we got tired of pretty fast: Match the actors to the original ads in which they appeared! (We’ve already found one—the guy from “Personal Queuer”!)
“Confinement Comedians” holds to Buzzman’s gonzo style. It conveys useful info (like Burger King’s Covid-friendly hygiene measures) while treating us to chaotic vestiges of #WFH life, now its own uberculture: the dude who’s dressed up but (literally) not down below, the crying baby, and the partner who needs you right now and can’t wait. Plus, if you’re an ad geek, it’s like seeing old friends in an awkward new way!
The work went live on TV and social networks on May 6. It follows “Quarantine Whopper,” a charming print campaign consisting only of the branded ingredients French fans need to buy to make Whoppers and other sandwiches from home … pointedly released without a recipe.
That didn’t stop people from asking for it. To one such request, BK replied, “We’re not that desperate, yet.”
CREDITS
Burger King France
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Marketing Value and Delivery Project Manager Clarence Zidouhia
Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Philippe Boucheron
Copywriter Patrice Lucet
Head of Account Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Fany Maupou
Head of Social Media Julien Scaglione
Consultant of Social Media Félix Brunot
Consultant of Social Media Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
